E-Books Have a Future in iTunes | Epicenter from Wired.com
Top publishers are revving up their libraries of digital books to capitalize on the presumed success and hype of the Amazon Kindle — actual sales are still based on speculation — but one big name is putting its money on a device that has proven its popularity: the iPhone.
“We’re very bullish on that as a platform. We think it’s gonna be a great competitor to Amazon,” said David Langevin, VP and director of electronic markets for Houghton Mifflin Harcourt Publishing Company.
The publisher recently partnered with a design and development company called ScrollMotion to launch a series of bestselling in-copyright e-books for the iPhone where each title is its own app and a reader is bundled with each download. Thus the iPhone itself, despite the small screen and lack of E-Ink technology, becomes the reader.
