Ja Pay, 2009 is one of several collaborative works created by artist Peter Harris and musician Lee Scratch Perry that will be on display at the Higher Power art show on Sept. 10 in London.
This September marks three years since Banksy captured the art world’s attention with Barely Legal, the now legendary three-day Los Angeles warehouse show, whose location was not disclosed until opening day. Looking back, its as if the exhibit’s mammoth success spawned the beginning of pop-up art show mania. What was once regarded as a guerilla marketing move used by street-hip artists and dealers a few years ago is quickly catching on. In the past few years, companies like Nike, Scion and Campari have been particularly adept at promoting their brands to young audiences and tastemakers by using such art-events.
Yet, while pop-up galleries – temporary art shows held in vacant commercial spaces – are now a mainstream marketing tactic, they may quickly become a financial necessity in a shaken economy, where both the real estate and art markets have been dramatically impacted.
Earlier this summer, Ad Hoc Art partnered with community development organization, Metrotech BID, to transform a vacant Brooklyn, NY block into a storefront gallery of street art, inviting 15 artists including Chris Stain,Greg Lamarche, Lady Pink and Logan Hicks to create site specific installations in the windows of former businesses. (Its worth noting Ad Hoc has since announced its closing, joining a growing list of galleries who have been unable to fight off the recession)
(Via the art collectors » Pop-Up Art :: Street Cool, Turned Economic Tool)